Category: Baby boomers

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Modernized ads target baby boomers

Here is a fantastic post at Adweek talking how the sameproduct showed 40 years ago and how they revamped to attract baby boomers. Read the full article here. The model in this ad isn’t just...

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Baby boomers have the highest rate of suicide

More than today’s teenagers, more than the elderly, a struggling slice of the 76 million Americans born between the mid-1940s and mid-1960s is showing a willingness to kill themselves. Some experts say that generation has...