Modernized ads target baby boomers
Here is a fantastic post at Adweek talking how the sameproduct showed 40 years ago and how they revamped to attract baby boomers. Read the full article here. The model in this ad isn’t just...
Category: Baby boomers
Baby boomers have the highest rate of suicide
More than today’s teenagers, more than the elderly, a struggling slice of the 76 million Americans born between the mid-1940s and mid-1960s is showing a willingness to kill themselves. Some experts say that generation has...
New Rules for Marketing to America’s Largest, Wealthiest and Most Influential Group – Baby Boomers
Baby boomers are people born between 1946 and 1964. They make for the largest generation and are now the decision makers for most homecare products. They either buy for their aging parents or for themselves...
