Category: Boomer Data

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Facts about Baby Boomers

The baby boomer demographic makes up half the population and spend more money on goods and services. The estimated total in 2005: $2 trillion annually. Worthy of noting as it’s more than any other age...


Marketing to Baby Boomers

Here are some facts you might want to know when deciding if you should market to baby boomers:    The boomer generation (born 1946-1964) Baby boomers account for approximately 40% (80 million) of the adult...