Category: Boomer Data

Boomer Approved! 0

Facts about Baby Boomers

The baby boomer demographic makes up half the population and spend more money on goods and services. The estimated total in 2005: $2 trillion annually. Worthy of noting as it’s more than any other age...

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Marketing to Baby Boomers

Here are some facts you might want to know when deciding if you should market to baby boomers:    The boomer generation (born 1946-1964) Baby boomers account for approximately 40% (80 million) of the adult...