Facts about Baby Boomers
The baby boomer demographic makes up half the population and spend more money on goods and services. The estimated total in 2005: $2 trillion annually. Worthy of noting as it’s more than any other age...
Category: Boomer Data
Marketing to Baby Boomers
Here are some facts you might want to know when deciding if you should market to baby boomers: The boomer generation (born 1946-1964) Baby boomers account for approximately 40% (80 million) of the adult...
Why Baby Boomers Need to be Included in Your Marketing Strategy
This infographic is part of an article on why boomers should be part of any marketing strategy. To read the article go here: BabyBoomers It is just sad that they bundled seniors and boomers. They...
Want to live longer? Check your sense of purpose
Fantastic article by the Hunffington Post Researchers studying longevity say those who feel a sense of purpose and direction in life may indeed live longer, no matter what their age. “Our findings point to the fact that...
