Facts about Baby Boomers

by Boomerology Revealed · Published June 14, 2014 · Updated June 5, 2014

The baby boomer demographic makes up half the population and spend more money on goods and services. The estimated total in 2005: $2 trillion annually. Worthy of noting as it’s more than any other age group.

Baby boomers purchase enormous amounts of new technology and gadgets which accounts for 40% of the marketplace. They own more iPads and smartphones than any other demographic. They also download, record and watch programming on their DVRs for time-shifted viewing more than any other age group.

Facebook and YouTube rank high on the list of baby boomers as their favorite sites putting them on par with their 18- to 34-year-old counterparts. They also figure heavily into online shopping statistics making at least one online purchase per month.

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